Perceived fit of different combinations of carriers and functional ingredients and its effect on purchase intention

Food Quality and Preference

Volumn 22, Issue 1, 2011, Pages 11-16

  Krutulyte, Rasa ^a   Grunert, Klaus G ^a   Scholderer, Joachim ^a   Lähteenmäki, Liisa ^a   Hagemann, Kit S ^a   Elgaard, Peter ^a   Nielsen, Brian ^a   Graverholt, Jens Peter ^b  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

^b DAX Consult   (Denmark)

Author keywords

Carrier foods; Consumers; Functional food; Functional ingredients

Indexed keywords

SCOMBRIDAE; SECALE CEREALE;

EID: 78649944882     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.06.001     Document Type: Article

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