How good does it taste? Is it the product or the brand? A contribution to brand equity evaluation

Journal of Product and Brand Management

Volumn 19, Issue 1, 2010, Pages 34-43

  Fornerino, Marianela ^a   d'Hauteville, François ^b  

^a GRENOBLE ECOLE DE MANAGEMENT   (France)

^b MONTPELLIER SUPAGRO   (France)

Author keywords

Brand equity; Expectation; Perception; Quality

Indexed keywords

EID: 77449083624     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011018374     Document Type: Article

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