The effect of the brand on perceived quality of food products

British Food Journal

Volumn 105, Issue 11, 2003, Pages 811-825

  Vranešević, Tihomir ^a   Stančec, Ranko ^b  

^a UNIVERSITY OF ZAGREB   (Croatia)

^b Podravka dd   (Croatia)

Author keywords

Brand image; Food products; Perception

Indexed keywords

EID: 84986132069     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700310511609     Document Type: Article

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