Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International Journal of Information Management

Volumn 37, Issue 3, 2017, Pages 229-240

  Zhang, Mingli ^a   Guo, Lingyun ^a   Hu, Mu ^a   Liu, Wenhua ^a  

^a BEIHANG UNIVERSITY   (China)

Author keywords

Company social networks (CSNs); Customer engagement; Customer value creation; Stickiness; Word of mouth (WOM)

Indexed keywords

COMMERCE; SOCIAL NETWORKING (ONLINE); SURVEYS;

CUSTOMER ENGAGEMENT; CUSTOMER VALUES; ENTERPRISE MICRO-BLOG; RELATIONSHIP MARKETING; STICKINESS; STRUCTURAL EQUATION MODELING; VALUE CO CREATIONS; WORD OF MOUTH;

SALES;

EID: 84966637116     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2016.04.010     Document Type: Article

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