Analyzing the cultural content of web sites: A cross-national comparision of China, India, Japan, and US

International Marketing Review

Volumn 22, Issue 2, 2005, Pages 129-146

  Singh, Nitish ^a   Zhao, Hongxin ^b   Hu, Xiaorui ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Globalization; Internet; Localization; National cultures

Indexed keywords

EID: 18244390943     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510593241     Document Type: Article

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