Why people use social networking sites: An empirical study integrating network externalities and motivation theory

Computers in Human Behavior

Volumn 27, Issue 3, 2011, Pages 1152-1161

  Lin, Kuan Yu ^a   Lu, Hsi Peng ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Continued intention to use; Motivation theory; Network externalities; Perceived benefit; Social networking site

Indexed keywords

CLUSTERING ANALYSIS; CONTINUED INTENTION TO USE; CONTINUED USE; EMPIRICAL RESEARCH; EMPIRICAL STUDIES; GENDER DIFFERENCES; INFLUENTIAL FACTORS; INTEGRATING NETWORKS; NETWORK EXTERNALITIES; NETWORK EXTERNALITY; ONLINE QUESTIONNAIRE; PERCEIVED BENEFITS; PERSONAL NETWORKS; SOCIAL NETWORKING SITES; STRUCTURAL EQUATION MODELING;

MATHEMATICAL OPERATORS; MOTIVATION;

SOCIAL NETWORKING (ONLINE);

EID: 79952193326     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2010.12.009     Document Type: Article

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