Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management

Volumn 33, Issue 6, 2013, Pages 948-962

  Kuo, Ying Feng ^a   Feng, Lien Hui ^a  

^a NATIONAL UNIVERSITY OF KAOHSIUNG   (Taiwan)

Author keywords

Community commitment; Community interaction characteristics; Online brand community; Oppositional brand loyalty; Perceived benefits

Indexed keywords

COMPUTER NETWORKS; INFORMATION MANAGEMENT;

BRAND LOYALTY; COMMUNITY COMMITMENT; INTERACTION CHARACTERISTICS; ONLINE BRAND COMMUNITY; PERCEIVED BENEFITS;

CONSUMER BEHAVIOR;

EID: 84888297470     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2013.08.005     Document Type: Article

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