Enhancing consumer-brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation

International Journal of Hospitality Management

Volumn 36, Issue , 2014, Pages 145-155

  Kang, Juhee ^a   Tang, Liang ^b   Fiore, Ann Marie ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Benefit; Brand commitment; Brand trust; Community participation; Facebook; Restaurant brand

Indexed keywords

EID: 84884712138     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2013.08.015     Document Type: Article

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