Transforming visitors into members in online brand communities: Evidence from China

Journal of Business Research

Volumn 66, Issue 12, 2013, Pages 2438-2443

  Zhou, Zhimin ^a   Wu, Jane Peihsun ^b   Zhang, Qiyuan ^c   Xu, Shen ^d  

^a SHENZHEN UNIVERSITY   (China)

^b PEKING UNIVERSITY   (China)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

^d CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Informational value; Online brand communities; Participation intention; Perceived social value; Viewing posts

Indexed keywords

EID: 84883750197     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.05.032     Document Type: Article

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