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Volumn 53, Issue 4, 2016, Pages 528-540

Determinants of negative word-of-mouth communication using social networking sites

Author keywords

Negative word of mouth; Online shopping; Service failure; Social media; Social networking sites; Word of mouth

Indexed keywords

ELECTRONIC COMMERCE;

EID: 84959431486     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2015.12.002     Document Type: Article
Times cited : (202)

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