An examination of negative e-WOM adoption: Brand commitment as a moderator

Decision Support Systems

Volumn 59, Issue 1, 2014, Pages 206-218

  Chang, Hsin Hsin ^a   Wu, Li Hsuan ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Attribution theory; Brand commitment; Electronic word of mouth (e WOM); Source credibility

Indexed keywords

ATTRIBUTION THEORY; BRAND COMMITMENT; COMMUNICATION PLATFORMS; CORPORATE SOCIAL RESPONSIBILITIES (CSR); ELECTRONIC WORD OF MOUTHS; INFORMATION CREDIBILITIES; MARKETING ACTIVITIES; SOURCE CREDIBILITIES;

DECISION SUPPORT SYSTEMS; INFORMATION SYSTEMS;

SURVEYS;

EID: 84897588122     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2013.11.008     Document Type: Article

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