How males and females differ in their likelihood of transmitting negative word of mouth

Journal of Consumer Research

Volumn 40, Issue 6, 2014, Pages 1097-1108

  Zhang, Yinlong ^a   Feick, Lawrence ^b   Mittal, Vikas ^c  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

^c RICE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84897699178     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/674211     Document Type: Article

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