Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

Journal of Marketing Communications

Volumn 20, Issue 1-2, 2014, Pages 117-128

  Pfeffer, J ^a   Zorbach, T ^b   Carley, K M ^a  

^a Carnegie Mellon University ^*  (United States)

^b Vm people GmbH   (Germany)

Author keywords

complaint behavior; online firestorms; online word of mouth; opinion diffusion; social media networks

Indexed keywords

EID: 84891038332     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2013.797778     Document Type: Article

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