Consumer adoption of online collaborative customer co-design

Journal of Research in Interactive Marketing

Volumn 6, Issue 3, 2012, Pages 180-197

  Son, Jihyeong ^a   Sadachar, Amrut ^a   Manchiraju, Srikant ^a   Fiore, Ann Marie ^a   Niehm, Linda S ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Mass confusion; Online collaborative co design; Perceived playfulness; Perceived social risk; Social networking; United States of America; Web site design

Indexed keywords

EID: 84866843898     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505931211274660     Document Type: Article

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