Thiscompanysucks.com: The use of the Internet in negative consumer-to-consumer articulations

Journal of Marketing Communications

Volumn 10, Issue 3, 2004, Pages 169-182

  Bailey, Ainsworth Anthony ^a  

^a UNIVERSITY OF TOLEDO   (United States)

Author keywords

Consumer to consumer articulations; Corporate complaint WWW sites; Internet; Negative on line communication; Word of mouth

Indexed keywords

EID: 4744337618     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000186634     Document Type: Review

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