Learning user real-time intent for optimal dynamic web page transformation

Information Systems Research

Volumn 26, Issue 2, 2015, Pages 339-359

  Ding, Amy Wenxuan ^a   Li, Shibo ^b   Chatterjee, Patrali ^c  

^a Cheung Kong Graduate School of Business   (China)

^b INDIANA UNIVERSITY   (United States)

^c MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Concurrent page adaptation; Hidden Markov models; Hierarchical Bayes models; Optimization; Real time learning; Shopping intent; Website productivity

Indexed keywords

BAYESIAN NETWORKS; BEHAVIORAL RESEARCH; ELECTRONIC COMMERCE; HIDDEN MARKOV MODELS; MARKOV PROCESSES; OPTIMIZATION; SALES;

E-COMMERCE WEBSITES; HIERARCHICAL BAYES MODELS; LABORATORY EXPERIMENTS; OPTIMAL INTERVENTION; PAGE ADAPTATION; PAGE TRANSFORMATION; REAL-TIME LEARNING; SHOPPING INTENT;

WEBSITES;

EID: 84959188351     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.2015.0568     Document Type: Article

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