Different forced-exposure levels to banner advertisements

Journal of Advertising Research

Volumn 41, Issue 4, 2001, Pages 45-56

  Cho, Chang Hoan ^a   Lee, Jung Gyo ^b   Tharp, Marye ^c  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038265052     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-41-4-45-56     Document Type: Article

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