Sensory cues and shoppers' touching behaviour: The case of IKEA

International Journal of Retail and Distribution Management

Volumn 40, Issue 4, 2012, Pages 273-289

  Hultén, Bertil ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Field experiment; Point of purchase; Quasi experimental design; Sense of touch; Sensory perception; Shoppers' touching behaviour; Shopping; Sweden; Visual and olfactory sensory cues

Indexed keywords

EID: 84858403390     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551211211774     Document Type: Review

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