Dynamic Conversion Behavior at E-Commerce Sites

Management Science

Volumn 50, Issue 3, 2004, Pages 326-335

  Moe, Wendy W ^a   Fader, Peter S ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Buyer behavior; E commerce; Online purchasing conversion; Stochastic models

Indexed keywords

BEHAVIORAL RESEARCH; CONSUMER PRODUCTS; MANAGERS; MATHEMATICAL MODELS; PLANNING; RANDOM PROCESSES; WEBSITES;

BUYER BEHAVIOR; ONLINE PURCHASING CONVERSION; STOCHASTIC MODELS;

ELECTRONIC COMMERCE;

EID: 1842783295     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.1040.0153     Document Type: Review

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