Orienting response and memory for web advertisements: Exploring effects of pop-up window and animation

Communication Research

Volumn 31, Issue 5, 2004, Pages 537-567

  Diao, Fangfang ^b   Sundar, S Shyam ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Ad recall; Ad recognition; Animation; Bio information theory; Distinctiveness theory; Formal features; Limited capacity theory; Motion effects; New media effects; Orienting response; Pop up ads; Psychology of technology; Structural features; Web advertisements

Indexed keywords

EID: 4644354696     PISSN: 00936502     EISSN: None     Source Type: Journal    
DOI: 10.1177/0093650204267932     Document Type: Article

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