Bayesian Statistics and Marketing

Bayesian Statistics and Marketing

Volumn , Issue , 2006, Pages 1-348

  Rossi, Peter E ^a   Allenby, Greg M ^b   McCulloch, Robert ^a  

^a UNIVERSITY OF CHICAGO   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BAYESIAN NETWORKS; COMPUTATION THEORY; MARKETING; RANDOM PROCESSES; SURVEYS;

BAYESIAN ANALYSIS; BAYESIAN APPROACHES; BAYESIAN METHODS; BAYESIAN STATISTICS; MICRO-ECONOMIC THEORY; NEW PRODUCT INTRODUCTIONS; RANDOM-EFFECT MODELS; RECENT RESEARCHES;

COMMERCE;

EID: 84948733851     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/0470863692     Document Type: Book

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