Shopping goals, goal concreteness, and conditional promotions

Journal of Consumer Research

Volumn 33, Issue 1, 2006, Pages 60-70

  Lee, Leonard ^a   Ariely, Dan ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745780470     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/504136     Document Type: Article

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