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Volumn 5, Issue 1-2, 2001, Pages 115-153

E-commerce recommendation applications

Author keywords

Cross sell; Customer loyalty; Data mining; Database marketing; Electronic commerce; Mass customization; Personalization; Privacy; Recommender systems; Up sell; User interface

Indexed keywords


EID: 23044524651     PISSN: 13845810     EISSN: None     Source Type: Journal    
DOI: 10.1007/978-1-4615-1627-9_6     Document Type: Article
Times cited : (1338)

References (23)
  • 1
    • 0027621699 scopus 로고
    • Mining association rules between sets of items in large databases
    • Agrawal, R., Imielinski, T., and Swami, A. 1993. Mining association rules between sets of items in large databases. In Proceedings of ACM SIGMOD-93, pp. 207-216.
    • (1993) Proceedings of ACM SIGMOD-93 , pp. 207-216
    • Agrawal, R.1    Imielinski, T.2    Swami, A.3
  • 3
    • 0031103679 scopus 로고    scopus 로고
    • Fab: Content-based, collaborative recommendation
    • Balabanovic, M. and Shoham, Y. 1997. Fab: Content-based, collaborative recommendation. Communications of the ACM, 40(3):66-72.
    • (1997) Communications of the ACM , vol.40 , Issue.3 , pp. 66-72
    • Balabanovic, M.1    Shoham, Y.2
  • 12
    • 0003969031 scopus 로고
    • Boston: Harvard Business School Press
    • Pine II, B.J. 1993. Mass Customization. Boston: Harvard Business School Press.
    • (1993) Mass Customization
    • Pine II, B.J.1
  • 16
    • 0025486182 scopus 로고
    • Zero defections: Quality comes to services
    • Reichheld, F. and Sasser, W.E. 1990. Zero defections: Quality comes to services. Harvard Business School Review, 1990(5):105-111.
    • (1990) Harvard Business School Review , vol.1990 , Issue.5 , pp. 105-111
    • Reichheld, F.1    Sasser, W.E.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.