Atmosphere in fashion stores: Do you need to change?

Journal of Fashion Marketing and Management

Volumn 15, Issue 4, 2011, Pages 428-445

  Parsons, Andrew G ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Consumer behaviour; Marketing environment; Retail environment; Retail management; Shopper response; Store atmosphere

Indexed keywords

EID: 80053083057     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021111169933     Document Type: Article

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