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Volumn 48, Issue 4, 2011, Pages 683-700

Cross-selling the right product to the right customer at the right time

Author keywords

Analytical decision support tools; Cross selling campaign; Customer relationship management; Customer centric marketing; Dynamic programming; Evolving customer response; Hidden markov model; Multichannel communication

Indexed keywords


EID: 80052450719     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.4.683     Document Type: Article
Times cited : (107)

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