Consumer neuroscience: Revealing meaningful relationships between brain and consumer behavior

The Cambridge Handbook of Consumer Psychology

Volumn , Issue , 2015, Pages 152-179

  Plassmann, Hilke ^a   Karmarkar, Uma R ^b  

^a INSEAD ^*  (United States)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84954208309     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1017/CBO9781107706552.006     Document Type: Chapter

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