The attentional drift-diffusion model extends to simple purchasing decisions

Frontiers in Psychology

Volumn 3, Issue JUN, 2012, Pages

  Krajbich, Ian ^a,b   Lu, Dingchao ^a   Camerer, Colin ^a   Rangel, Antonio ^a  

^a CALIFORNIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Choice; Decision neuroscience; Decision making; Drift diffusion; Eye tracking; Neuroeonomics; Purchasing; Valuation

Indexed keywords

EID: 84867127573     PISSN: None     EISSN: 16641078     Source Type: Journal    
DOI: 10.3389/fpsyg.2012.00193     Document Type: Article

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