Branding the brain: A critical review and outlook

Journal of Consumer Psychology

Volumn 22, Issue 1, 2012, Pages 18-36

  Plassmann, Hilke ^a,e   Ramsøy, Thomas Zoëga ^b,c   Milosavljevic, Milica ^d  

^a INSEAD   (France)

^b Department of International Economics and Management   (Denmark)

^c HVIDOVRE HOSPITAL   (Denmark)

^d CALIFORNIA INSTITUTE OF TECHNOLOGY   (United States)

^e ECOLE NORMALE SUPÉRIEURE   (France)

Author keywords

Attention; Branding; Consumer neuroscience; Memory; Neuromarketing; Value

Indexed keywords

EID: 84857795772     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.11.010     Document Type: Article

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