Neural Predictors of Purchases

Neuron

Volumn 53, Issue 1, 2007, Pages 147-156

  Knutson, Brian ^a   Rick, Scott ^b   Wimmer, G Elliott ^a   Prelec, Drazen ^c   Loewenstein, George ^b  

^a STANFORD UNIVERSITY   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

SYSNEURO

Indexed keywords

ADULT; ANTICIPATION; ARTICLE; BRAIN REGION; CONSUMER; DECISION MAKING; ECONOMIC ASPECT; FEMALE; HUMAN; HUMAN EXPERIMENT; MALE; NERVE CELL NETWORK; NEUROIMAGING; NORMAL HUMAN; NUCLEUS ACCUMBENS; PREDICTION; PRIORITY JOURNAL; PURCHASING; SELF REPORT;

ADOLESCENT; ADULT; BRAIN MAPPING; CEREBRAL CORTEX; DECISION MAKING; ECONOMICS; EMOTIONS; FEAR; FEMALE; HUMANS; MAGNETIC RESONANCE IMAGING; MALE; NEURAL PATHWAYS; NUCLEUS ACCUMBENS; PREDICTIVE VALUE OF TESTS; PREFRONTAL CORTEX; REWARD; RISK-TAKING;

EID: 33845703551     PISSN: 08966273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.neuron.2006.11.010     Document Type: Article

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