New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Journal of Consumer Psychology

Volumn 22, Issue 1, 2012, Pages 143-153

  Venkatraman, Vinod ^a   Clithero, John A ^b   Fitzsimons, Gavan J ^c   Huettel, Scott A ^d  

^a TEMPLE UNIVERSITY   (United States)

^b CALIFORNIA INSTITUTE OF TECHNOLOGY   (United States)

^c DUKE UNIVERSITY   (United States)

^d DUKE UNIVERSITY   (United States)

Author keywords

Brands; Choice; FMRI; Marketing; Neuromarketing; Neuroscience

Indexed keywords

EID: 84857800320     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.11.008     Document Type: Article

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