Perceived derived attributes of online customer reviews

Computers in Human Behavior

Volumn 56, Issue , 2016, Pages 306-319

  Elwalda, Abdulaziz ^a   Lü, Kevin ^a   Ali, Maged ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Electronic word of mouth (eWOM); Online customer reviews (OCRs); Perceived control; Perceived enjoyment; TAM; Theory of planned behaviour (TPB)

Indexed keywords

BEHAVIORAL RESEARCH;

ELECTRONIC WORD OF MOUTHS (EWOM); ONLINE CUSTOMER REVIEWS; PERCEIVED ENJOYMENT; TAM; THEORY OF PLANNED BEHAVIOUR;

SALES;

MODEL; PURCHASING; SHOPPING; THEORY OF PLANNED BEHAVIOR; TRUST;

EID: 84950107860     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2015.11.051     Document Type: Article

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