The impact of text product reviews on sales

European Journal of Marketing

Volumn 48, Issue 11-12, 2014, Pages 2176-2197

  Moon, Sangkil ^a   Park, Yoonseo ^b   Kim, Yong Seog ^c  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b Chonbuk National University   (South Korea)

^c UTAH STATE UNIVERSITY   (United States)

Author keywords

Hedonic products; J distribution; Online product reviews; Product sales; Text clustering

Indexed keywords

EID: 84928152140     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-06-2013-0291     Document Type: Article

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