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Volumn , Issue , 2013, Pages

Establishing trust in social commerce through social word of mouth

Author keywords

PLS; Social commerce; social media; social word of mouth; trust; Web 2.0

Indexed keywords

PLS; SOCIAL COMMERCES; SOCIAL MEDIA; TRUST; WEB 2.0; WORD OF MOUTH;

EID: 84881628233     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ECDC.2013.6556738     Document Type: Conference Paper
Times cited : (26)

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