Social influence model and electronic word of mouth: PC versus mobile internet

International Journal of Advertising

Volumn 28, Issue 3, 2009, Pages 439-472

  Okazaki, Shintaro ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67651241805     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048709200692     Document Type: Article

References (69)

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