Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Journal of Marketing Management

Volumn 29, Issue 5-6, 2013, Pages 646-670

  Floh, Arne ^a   Koller, Monika ^b   Zauner, Alexander ^c  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF INNSBRUCK   (Austria)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

electronic word of mouth; online experiment; online reviews; valence intensity

Indexed keywords

EID: 84879690208     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.776620     Document Type: Article

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