Examining the influence of control and convenience in a self-service setting

Journal of the Academy of Marketing Science

Volumn 38, Issue 4, 2010, Pages 490-509

  Collier, Joel E ^a   Sherrell, Daniel L ^b  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Control; Convenience; Exploration; Self service technology; Trust

Indexed keywords

EID: 77955088957     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0179-4     Document Type: Article

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