Why do people read reviews posted on consumer-opinion portals?

Journal of Marketing Management

Volumn 26, Issue 3-4, 2010, Pages 230-255

  Burton, Jamie ^a   Khammash, Marwan ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b BANGOR UNIVERSITY   (United Kingdom)

Author keywords

Ciao.co.uk; Consumer opinion portals; Customer reviews; Customer to customer interaction; Electronic word of mouth; Internet

Indexed keywords

EID: 77957311790     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903566268     Document Type: Review

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