Perceived control and gender difference on the relationship between trialability and intent to play new online games

Computers in Human Behavior

Volumn 30, Issue , 2014, Pages 315-320

  Wang, Edward Shih Tse ^a  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Behavioral intention; Gender difference; Massively multiplayer online gaming; Perceived control; Trialability

Indexed keywords

BEHAVIORAL INTENTION; COMMUNICATION STRATEGY; GENDER DIFFERENCES; ON-LINE GAMING; PRODUCT CHARACTERISTICS; STRUCTURAL EQUATION MODELING; TRIALABILITY; UNDERGRADUATE STUDENTS;

BEHAVIORAL RESEARCH; ONLINE SYSTEMS; PRODUCT DEVELOPMENT; STUDENTS;

INTERNET;

EID: 84886437324     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2013.09.016     Document Type: Article

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