The effects of blogger recommendations on customers' online shopping intentions

Internet Research

Volumn 23, Issue 1, 2013, Pages 69-88

  Hsu, Chin Lung ^a   Lin, Judy Chuan Chuan ^b   Chiang, Hsiu Sen ^c  

^a NATIONAL TAIPEI UNIVERSITY OF BUSINESS   (Taiwan)

^b SOOCHOW UNIVERSITY   (Taiwan)

^c NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Blogging; Blogs; Consumer behaviour; Electronic commerce; Online shopping; Recommendations; Reputation; Trust

Indexed keywords

EID: 84872899736     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241311295782     Document Type: Article

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