Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness

Computers in Human Behavior

Volumn 34, Issue , 2014, Pages 258-266

  Lu, Long Chuan ^a   Chang, Wen Pin ^b   Chang, Hsiu Hua ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

^b Passenger Division   (Taiwan)

Author keywords

Blog recommendation; Brand awareness; Online consumer review; Product type; Purchase intention

Indexed keywords

BLOG RECOMMENDATION; BRAND AWARENESS; ONLINE CONSUMER REVIEWS; PRODUCT TYPES; PURCHASE INTENTION;

CONSUMER BEHAVIOR; ELECTRONIC COMMERCE; PURCHASING;

BLOGS;

EID: 84896783079     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.02.007     Document Type: Article

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