Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation

Electronic Commerce Research and Applications

Volumn 14, Issue 6, 2015, Pages 499-513

  Chen, Yi Cheng ^a   Wu, Jen Her ^b   Peng, Lifang ^c   Yeh, Ron Chuen ^d  

^a NATIONAL TAITUNG UNIVERSITY   (Taiwan)

^b NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^c XIAMEN UNIVERSITY   (China)

^d MEIHO UNIVERSITY   (Taiwan)

Author keywords

Active participation; Benefit creation; Online group buying; Platform synergy; Social capital; Systems theory

Indexed keywords

ELECTRONIC COMMERCE; GROUP THEORY; LEAST SQUARES APPROXIMATIONS; ONLINE SYSTEMS; SOCIAL NETWORKING (ONLINE); SYSTEM THEORY;

ACTIVE PARTICIPATION; BENEFIT CREATION; ON-LINE GROUP BUYING; PLATFORM SYNERGY; SOCIAL CAPITALS;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84949538844     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2015.07.003     Document Type: Article

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