The power of many: An assessment of managing internet group purchasing

Journal of Electronic Commerce Research

Volumn 12, Issue 1, 2011, Pages 19-43

  Wei, Yujie ^a   Straub, Detmar W ^b   Poddar, Amit ^c  

^a UNIVERSITY OF WEST GEORGIA   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

Author keywords

Collective cognition theory; Internet group purchasing; Netnography and hermeneutics; Social media

Indexed keywords

EID: 84856533537     PISSN: 19389027     EISSN: 15266133     Source Type: Journal    
DOI: None     Document Type: Article

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