Perceived benefits of loyalty programs: Scale development and implications for relational strategies

Journal of Business Research

Volumn 63, Issue 1, 2010, Pages 32-37

  Mimouni Chaabane, Aîda ^a   Volle, Pierre ^b  

^a UNIVERSITÉ DE CERGY PONTOISE   (France)

^b UNIVERSITÉ PARIS DAUPHINE   (France)

Author keywords

Loyalty programs; Perceived benefits; Scale development

Indexed keywords

EID: 70349805322     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.008     Document Type: Article

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