Informational and normative social influence in group-buying: Evidence from self-reported and EEG data

Journal of Management Information Systems

Volumn 30, Issue 4, 2014, Pages 151-178

  Kuan, Kevin ^a   Zhong, Yingqin ^b   Chau, Patrick ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b The Chinese University of Hong Kong   (Hong Kong)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

electroencephalography; emotion online; group buying; informational social influence; NeuroIS; normative social influence

Indexed keywords

ELECTROENCEPHALOGRAPHY; ELECTROPHYSIOLOGY;

EMOTION ONLINE; GROUP BUYING; INFORMATIONAL SOCIAL INFLUENCES; NEUROIS; NORMATIVE SOCIAL INFLUENCES;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84900037518     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222300406     Document Type: Article

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