Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk

Information Systems Journal

Volumn 24, Issue 1, 2014, Pages 85-114

  Chiu, Chao Min ^a   Wang, Eric T G ^b   Fang, Yu Hui ^c   Huang, Hsin Yi ^d  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^b NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^c TAMKANG UNIVERSITY   (Taiwan)

^d SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Hedonic value; Means end chain theory; Perceived risk; Prospect theory; Repeat purchase intention; Utilitarian value

Indexed keywords

HEDONIC VALUES; MEANS-END CHAINS; PERCEIVED RISK; PROSPECT THEORY; REPEAT PURCHASE INTENTIONS; UTILITARIAN VALUE;

CHAINS; ELECTRONIC COMMERCE; RESEARCH; SALES;

PURCHASING;

EID: 84889639493     PISSN: 13501917     EISSN: 13652575     Source Type: Journal    
DOI: 10.1111/j.1365-2575.2012.00407.x     Document Type: Article

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