Using curiosity and group-buying navigation to explore the influence of perceived hedonic value, attitude, and group-buying behavioral intention

Journal of Software

Volumn 8, Issue 9, 2013, Pages 2169-2176

  Shiau, Wen Lung ^a   Wu, Hsiao Chi ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Curiosity; GROUPON; Navigation; Online group buying; Perceived hedonic value

Indexed keywords

BEHAVIORAL INTENTION; CURIOSITY; GROUPON; HEDONIC VALUES; ONLINE CONSUMERS; ONLINE GROUP-BUYING; ONLINE QUESTIONNAIRE; PARTIAL LEAST SQUARE (PLS);

ELECTRONIC COMMERCE; LEAST SQUARES APPROXIMATIONS; PURCHASING; SURVEYS;

NAVIGATION;

EID: 84883893049     PISSN: 1796217X     EISSN: None     Source Type: Journal    
DOI: 10.4304/jsw.8.9.2169-2176     Document Type: Article

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