Sense of virtual community and perceived critical mass in online group buying

Journal of Strategic Marketing

Volumn 22, Issue 3, 2014, Pages 268-283

  Lim, Weng Marc ^a  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

Author keywords

online group buying; perceived critical mass; sense of virtual community; social influences

Indexed keywords

EID: 84900861327     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.876068     Document Type: Article

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