Investigating the intention to purchase digital items in social networking communities: A customer value perspective

Information and Management

Volumn 48, Issue 6, 2011, Pages 228-234

  Kim, Hee Woong ^a   Gupta, Sumeet ^b   Koh, Joon ^c  

^a Yonsei University   (South Korea)

^b Shri Shankaracharya Institute of Management and Technology ^*  (India)

^c Chonnam National University   (South Korea)

Author keywords

Customer value; Cyworld; Digital items; Emotional value; Functional value; Social networking community; Social value

Indexed keywords

INFORMATION SCIENCE; INFORMATION SYSTEMS; SOCIAL NETWORKING (ONLINE);

CUSTOMER VALUES; CYWORLD; DIGITAL ITEM; EMOTIONAL VALUE; FUNCTIONAL VALUE; SOCIAL VALUES;

SALES;

EID: 79960739289     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2011.05.004     Document Type: Article

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