Customer value of social network service website: Key components and impacts on customer loyalty

IEEM2010 - IEEE International Conference on Industrial Engineering and Engineering Management

Volumn , Issue , 2010, Pages 714-717

  Zhang, Guozheng ^a,b   Zhou, Faming ^b   Lan, Yong ^b  

^a CENTRAL SOUTH UNIVERSITY   (China)

^b HUNAN AGRICULTURAL UNIVERSITY   (China)

Author keywords

Customer loyalty; Customer value; SNS website; Trust

Indexed keywords

CUSTOMER LOYALTY; CUSTOMER VALUES; KEY COMPONENT; MANAGERIAL IMPLICATIONS; RESEARCH MODELS; SOCIAL NETWORK SERVICES; TRUST;

CUSTOMER SATISFACTION; INDUSTRIAL ENGINEERING;

SALES;

EID: 78751680359     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/IEEM.2010.5674613     Document Type: Conference Paper

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