Joint decision of pricing and advertising investment for online group-buying under intersecting demand regimes

Journal of Applied Sciences

Volumn 13, Issue 22, 2013, Pages 4949-4954

  Qian, Dake ^a   Su, Hailin ^a  

^a JIAXING UNIVERSITY   (China)

Author keywords

Advertising investment; Intersecting demand regimes; Joint decision; Online group buying; Pricing

Indexed keywords

INTERSECTING DEMAND REGIMES; JOINT DECISIONS; ONLINE GROUP-BUYING; ONLINE SALES; OPTIMAL STRATEGIES;

COSTS; DECISION MAKING; ELECTRONIC COMMERCE; INVESTMENTS; MARKETING;

ECONOMICS;

EID: 84887580831     PISSN: 18125654     EISSN: 18125662     Source Type: Journal    
DOI: 10.3923/jas.2013.4949.4954     Document Type: Article

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